The 2007 International Mobile Phone Industry Exhibition and Forum(IMIE 2007), jointly organized by Tianjin Commission of Commerce, Tianjin Municipal Economic Commission, The Information Industry Office of Tianjin Municipal People’s Government, China Institute of Communications, Tianjin Communication Administration and Administrative Commission of Tianjin Economic-Technological Development Area, has been successfully held on May 18-20, 2007.
IMIE 2007 provided 660 booths for 320 exhibitors. The overall display area reached 20,000㎡ and half of it was taken up by special decoration booths. 70 overseas exhibitors from Japan, Korea, Europe and America, and many authoritative enterprises from the mobile phone industry, such as China Mobile, China Unicom, Motorola, Samsung, Ahong, Skyworth, Gusen, Global Online, Longcheer, Tianma, BAK, Symbian, Mammoth, participated the exhibition. Meanwhile, the number of domestic and overseas visitors reached more than 20,000 and 500 respectively.
IMIE 2007 attracted the participation of honored guests from home and abroad, including Mr. Chong Quan, Assistant Minister of the Ministry of Commerce, Mr. Kamyshev Serhii, Ukraine Ambassador to PR China, Mr. Mo Wei, Secretary of Department of Overall Planning, Ministry of Information Industry, Mr. Li Zhengmao, Vice President of China Unicom and Ms Li Mofang, General engineer of China Mobile, etc.
Six outstanding new features：
1. New Position
According to the technological and international trend in the field of domestic mobile terminals, IMIE 2007 made the top-drawer exhibition in the field of mobile terminals as its goal and organized all work based on the goal. The exhibition obtained vigorous support from the Ministry of Information Industry and the Ministry of Commerce. In paticular, Mr. Lou Qinjian, the vice Minister of the Ministry of Information Industry, placed great expectations for IMIE 2007: “it is to be an effective platform to promote the industrial creation and development.” As a result, based on the development trend, the theme of this exposition was “Creation, Integration and Development of the Mobile Phone Industry, Creating infinite business opportunities, Completing a whole chain of mobile industry as well as providing various services for all enterprises on the chain”. Finally, IMIE 2007 rounded off its goal and achieved its definition successfully.
2. New Organization
    In 2007, with China Institute of Communications and Tianjin Communication Administration’s joining in the Organizing Committee, many domestic and overseas authoritative organizations, such as GSMA, TD-SCDMA Industry Alliance, China Mobile Communication Association, China Electronic Chamber of Commerce, Value-added Service Committee, China Association of Communication Enterprises, Korea IT Industry Promotion Agency, Korea Trade-Investment Promotion Agency, International Data Group, Japan Electronics and Information Technology Industries Association, Taipei Computer Association, Hong Kong Trade Development  Council, Government of Haidian District of Beijing, Shenzhen Bureau of Science Technology & Information, Shenyang Shenbei New Area, National (Tianjin) Software Export Base, Tianjin Animation Cartoon Game Industry Association, dedicated theirselves to making IMIE a brand name exhibition, upgrading the exhibition’s authority and profession. Besides, IMIE also obtained vigorous supports from overseas. Taking the Ukraine Embassy, the Bahrain Embassy, the U.S Chamber of Commerce and the India Industry and Commerce for example, they all organized enterprises to attend the exhibition. Meanwhile, owing to its entering function for exhibitors and visitors, the official website of the IMIE (www.eglobalpurchase.com) also became the highlight of the exhibition. Therefore, IMIE 2007 attracted more participants. And a variety of means and ways guarantee the success of the exhibition.
3. New Trend
    The “China Mobile Industry Development (International) Summit Forum 2007”, held by the Organizing Committee and China Institute of Communications, defined “technology characterizes the vogue”, was considered as the core forum of the mobile phone industry.
During the forum, the high level from China Mobile, China Unicom, TD-SCDMA Industry Alliance, Qualcomm, Vodafone, Huawei made key addresses, including “Unlocking the full potential of multimedia content on the mobile handset to increase revenues”, “Mobile Phones Customization Strategies”, “The development and prospect of TD-SCDMA terminal”, “Sustaining Revenue Growth with Differentiated Multi-media Services”, “Customization, Partnership and Value”, all of which annotated the future development of mobile phone industry from different dimensions, leading the trend of mobile phone market. Meanwhile, such activities as “Technical Seminar on China Mobile Phone Components”, “2007 International Mobile Entertainment Forum”, “Global Purchasing Meeting” provided a good platform to know the trend and market information. There were more than 1,000 people attended various forums, which was the largest on scale since 2003.
4. New Technology
   The theme of IMIE 2007 was “Creation, Integration and Development”, which received recognition and support from the industry. Both domestic and overseas enterprises performed actively. A great number of authoritative companies of the mobile phone chain, such as China Mobile, China Unicom, Vodafone, KTF, Motorola, Samsung, Gusen, Ahong, Symbian, displayed their latest new technologies and products. Paticularly, the “3-online” mobile phone from Global Online, the 3G battery from Tong Da (Shan Dong) etc, became the highlights in the exhibition. As the domestic companies expanded their own creation activities in the field of mobile terminals, IMIE has become a stage to show technology creation for developing companies. In addition to the exhibition and seminars, the organizing committee and other related organizations provided various kinds of new services, including assisting companies to organize 22 press releases, interviews and communions.
5. New Business Opportunity
    On the Global Purchasing Meeting which adapted to the mobile phone export trend, there were 18 buyers that came from U.K, Germany, France, America, Canada, Holland, Dubai, Philippines, Korea, Israel, Thailand, India, Vietnam, Russia, Middle-east, Africa, Taiwan and Hong Kong, together with more than 40 domestic suppliers. And more than 200 participants attended it. Finally, there came to 50 matches. The total business volume reached 500 million dollars. At the same time, the “Zero distance, low costs and high efficiency” biz-matching program attracted Motorola, Samsung, LG IPO, Philips. The number of suppliers was 110 and the number of participants reached 500. The Managers’ salon, organized by the organizing committee, attracted 150 high-level people from China Institute of Communications, China Mobile Communication Association, China Mobile, China Unicom, Motorola, Samsung, Inventec, Longcheer, etc. And some other business activities created new value for enterprises, meeting their needs as well as providing infinite chances.
6. New Experience
    This is the first time that all of the three-China Mobile, China Unicom and TD-SCDMA Industry Alliance attended the IMIE to show their latest new industry applications, to build interactive platform and to display the latest TD-SCDMA terminal products and creative applications. Such applications as mobile TV, mobile navigation, mobile banking, mobile OA, mobile stocking attracted many businessmen to experience. Besides, the organizing committee, cooperating with International Data Group, National (Tianjin) Software Export Base, Tianjin Animation Cartoon Game Industry Association, invited a lot of value-added service companies to be on show, launching more than ten kinds of new mobile phone software and games.
7. New Service
    The organizing committee not only provide professional exhibiting sevice, but also offer new service, like finance and logistics service, etc, by inviting some finance services, such as Bohai Property Insurance, Everbright Bank, TEDA Venture Capital, China Export & Credit Insurance Corporation on IMIE 2007. In addition, IMIE 2007 improved its news service to enterprises. Many famous professional media, such as Informa Telecom & Media, Interfax, Nikkei BP, China Electronics News, China Communication World, Xinhua News Agency, CCTV, CNR, Economics Daily, Tianjin Daily, Tianjin TV station, Tianjin People’s Broadcast Station, Northern Economic Times were invited to report the grand event. www.sina.com, as the exclusive support website, made the live for IMIE 2007, together with other IT websites, such as CCID, Chinabyte, C114, HC360.
All in all, IMIE 2007 not only made a breakthrough on scale, but also attracted lots of enterprises of the whole industry chain. What’s more, the organizer concentrated on the core of the industry and performed successfully on the five key words-size, creation, internationalization, industry integration and application subdivision.