2007 International Mobile Phone Industry Exhibition
2007 China International Mobile Phone Industry Development Summit
——technology characterize the vogue
May 18th 2007
Binhai International Convention & Exhibition Center
Tainjin China
Industry Overviews
In 2006, China is still the world’s biggest mobile phone manufacturer and exporter with more than 5.5 hundred million end-users. The oversupply and slow demand increase however, has caused cutthroat competition in the Chinese mobile phone market. The brand centralization is accelerated. The international players have occupied most of the market shares. As the same time, with the innovation of software & hardware technologies, mobile phone has already became a personal digital multimedia entertainment platform, not only as a simple voice communication tool in the past. Many kinds of fashion multimedia applications such as music, games, pictures videos, web & etc. are changing every person’s life style. Functions have been one of the most significant factors, which decide the customers’ preferences. The coming of 3G & FMC rising are bringing unprecedented opportunities & challenges for mobile terminal industry’s self- upgrading. How to grasp the opportunities; adapt to the market trends; enhance the cooperation; survive in the future competition; keep the advantages & get more market shares? All these will get the attention from all the players of the industry chain.
Why You Can't Afford to Miss this Event
2007 Tianjin International Mobile phone Industry Expo and Forum is the premier event in China & Asia Pacific, aiming to attract more than 7 hundred companies & 20 thousand audiences in a global scope.
As one plenary session of the Expo, 2007 China International Mobile Phone Industry Development Summit, designed specifically for improving the interaction & development of mobile terminal industry that facing today’s opportunities & challenges, is a must-attended event which exploring the background of china mobile phones market from policy directions, market environments, product marketing & emerging technologies and deeply discussing development strategies for China mobile terminal industry.
It is a platform of freedom for more than 300 International peers as well as you to exchange different views, share the successful experience and discuss the hotspot together.
In this event you will benefit from
- Delivering the latest government policy for mobile terminal industry development
- Assess the current status of the battle in China market & business development models in the future
- Examining products developing stream & the hottest issues of the newest innovations in mobile phones market
- Get real insights from case studies & discuss the best practice with winning market & product strategies in China
- Facing the coming of 3G times, exploring the new directions for mobile terminal industry development
- Recommend your technologies, products or services directly to the audience through off-net channels
- Meet all the players across the mobile terminal industry chain
- Have a genuinely interactive experience to maximize your networking opportunities
Organizer
Community of IMIE 2007
China Institute Of Communications
Presenters
Qualvalue Corporation
Trade Promotion Center of Tianjin Economic-Technological Development Area
Supporters
Department of Overall Planning, Ministry of Information Industry of China
Department of Information Technology, Ministry of Commerce of China
Endorsers
Tianjin Commission of Commerce
Tianjin Municipal Economic Commission
The Information Industry Office of Tianjin Municipal People’s Government
Administrative Commission of Tianjin Economic-Technological Development Area
Cooperating Parties:
China Electronic Chamber of Commerce (CECC)
TD-SCDMA Industry Alliance (TDIA)
VAS Committee China Association of Communication Enterprises (VASC)
Japan Electronics and Information Technology Industries Association (JEITA)
International Data Group (IDG)
Korea Trade Center (KOTRA)
Taipei Computer Association (TCA)
Hong Kong Trade Development Council (HKTDC)
Co-organizers:
China Semiconductor Industry Association (CSIA)
China Software Industry Association Embedded System Sub-council (CESSA)
Japan External Trade Organization (JETRO)
Asia Management Association (AMA)
Korea IT Industry Promotion Agency
IPR Forum
American Chamber of Commerce-Greater Tianjin Branch (AmCham Tianjin)
Beijing Surface Mount Technology Association
Shanghai Integrated Circuit Industry Association (SICA)
Shanghai Mobile Video and Audio Industry Alliance
www.asiaprocure.com
Conference Format
Keynote Speech、Panel Discussion & Exhibition
Who Will Attend
By Continent:
Greater China 60%
Asia Pacific 20%
Europe 10%
North America 10%
By Job Title:
CEO, President, Chairman, Partner
CTO, CFO, Executive Vice President, Principal
Managing Director, General Manager, Vice President
Marketing, Sales, Business Development Director/Manager
Product, Engineer, Technical Director/Manager
Account Executives
By Type of Business:
Industry bodies and consortiums 2%
Operators and Carriers 5%
Mobile Terminal Manufactures 51%
ODM & EMS 10%
Operation System & Software Application Developers 9%
Semiconductors & Chips Industry 9%
Mobile Accessories Suppliers 5%
Service Providers & Content Providers 4%
Consultants, Analysts 3%
Investment & Financial Industry 2%
Agenda Framework
May 18th 2007 Friday
13:00 Registration
13:20 Opening Address from The Chairman
13:25 Address from The Chairman
13:40 2007 China International Mobile Phone Industry Development Summit
13:40 Keynote speech: to be decided
14:05 The Development Trend of Global Mobile Phones Market & the Future of Mobile Terminals
- Current status and future development prospects of global mobile phones market
- Where is the next wave of customer demand
- The newest stream of multimedia technology for mobile terminals
- Who will be the next new cosset: Mobile TV, Smartphone, WiFi……
- Development space of Multi-Band mobile phones: Facing the challenges from FMC to mobile terminals
- The market prospect of low-cost 3G devices
14:20 Unlocking the full potential of multimedia content on the mobile handset to increase revenues
- Delivering excellent quality of services through the mobile handset
- How to optimize the multimedia service offered to the consumer to increase customer loyalty and long-term retention
- Examining possible killer applications that will drive the next generation handsets
- Which kinds of potential threats to the mobile customer
- How to use the software management to enhance the capabilities of mobile terminals and improve customers service
14:35 Mobile Phones Customization Strategies: The Role of Operators in the Future Mobile Terminal Industry
- Operator requirements of handsets: The development direction of mobile phones customization models
- Producing devices that simplify the access to mobile content and services
- How to coordinate the divarication between partners in service understanding & products R&D
- Identifying key areas requiring technological improvement to create an outstanding user experience
- Will it wobble the traditional distribution channels & models
- Will competition of mobile phone market be the battle between operators in future
14:50 Keynote speech: to be decided
15:05 Keynote speech: to be decided
15:20 Exploring the Winning Strategies in China Mobile Phones Market
- Increase forecast of mobile phones market in China and the opportunities or challenges we meet
- How to face the more sensible consumers at leisure
- Iconoclasm: Grasp the continual innovation capability
- Marketing Strategies: Right way to the right market
- How to gain more market shares by changing the traditional distribution channel
- Optimizing the flow of manufacture and circle of R&D
- Will cheapness mobile phones adapt to China market
15:35 Afternoon Refreshments and Networking Break
15:50 How to Enhance the Competition Advantages & Accelerate the China Mobile Terminals Industry
- M&A wave is coming for the Mobile terminal Industry in China by the market withdrawal system
- Exploring the new development pattern：From scale to speed
- How to deeply understand consumers demand and provide individual products, cast off pricing battle
- Establish own image among the numerous brands
- How to take advantage of 3G: 3G strategy & preparing
- How to strengthen cooperation between operators, mobile terminal manufacturers and other relevant partners of the whole industry chain
- Walking towards the overseas market: How to avoid risks in the path of International
16:15 Semiconductor Innovations Driving the Mobile Multimedia Application
- Latest update on core chips R&D for 3G handsets
- From products R&D to solutions supply
- Next-generation semiconductors & chipsets for accelerating high quality multimedia applications on mobile terminals
- Will Single-Chip technology at low cost be the main body of market
- How to keep the balance between talk time and multimedia quality
- The large-capacity flash memory technology for mobile multimedia applications
16:30 The Blossom of Smartphone: Terminal Applications Exploitation
- The rapid growth and potential problems of the smartphone market
- What will decide the quality of users’ experiences & their satisfaction
- Comparison of the main mobile terminal operating systems, market shares & future development forecast
- What is the triumphal key of the battle in the OS market
- How to make your partners’ products more individual & famous
- Explore the effective security strategies to defend mobile virus when extend opening mode
- The challenges of domestic operation systems development
16:45 Panel Discussion
17:15 Chairman’s Summary and Close of Summit
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