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2004 International Manufacturing (Mobile Phone) Complementary Procurement Fair (Tianjin, China) was held at TEDA from 15-17 May 2004, by Tianjin Foreign Trade Commission, Tianjin Economics Commission, Information Office of Tianjin People’s Government and Administration Committee of TEDA.
Based on the success of 2003 International Manufacturing (Mobile Phone) Complementary Procurement Fair, 2004 International Manufacturing (Mobile Phone) Complementary Procurement Fair (Tianjin, China) was held in line with the fast development requirements of China mobile phone industry, specially the change of the economics after joining WTO, and the requirements of enterprises.
It was supported by the State Information Industry Ministry, the State Commerce Ministry, and Tianjin People’s Government, China Electronic Component Association, China Electronic Chamber of Commerce, Taiwan Electrical and Electronic Manufacturers' Association, Taiwan Electronic Times, Hong Kong Industry General Association, Japan Electron and Information Industry Association, Korea Electronic Industry Invigorating Association, China Semi-conductor Sector Association, China Electronic Component Network, China LCD Information Network, China Chemical and Physical Power Association, Alibaba (China) Network Co., Ltd., Nikkei BP, Japan Trade Development Unit, Korea SMS Enterprise Invigorating Company China Office, Beijing Office of Korea Trade Investment Company, Hong Kong Trade Development Bureau, and New Electron Magazine, etc.
This fair adopted the successful guidance concept of 2003 fair: set up complementary platform, lower goods circulation costs, and promote enterprise cooperation, used the joint exhibit stands with supplier, and buyers, which were welcome by the participants. Furthermore, based on the needs of the participants, the organization committee sent groups to key accessory and core module enterprises concerned by many enterprises for exhibition invitation, with the added value effect of the forums held at the same time. In comparison with 2003 fair, the setting up of the complementary procurement platform for the mobile phone manufactures and electronic products and the 3 sector forums were the hot points of the fair.
Lou Qinjian, vice minister of the State Information Industry Ministry, Wang Shuzu, vice chairman of Tianjin People’s Congress, Zhi Shenghua, .vice mayor of Tianjin, Wen Xueli, Director-General of China Electronic Component Association, Wang Ning, Vice Director-General and Secretary-General of China Electronic Chamber of Commerce, Yu Zhongyu, Director-General of China Semi-conductor Association, Ni Mingsheng, vice president of Asia-Pacific Region of Motorola (China) Electronic Co., Ltd., Jürgen Stein, President of Asian Department of Global Procurement of Siemens Mobile Telecommunication Group, and Wu Jiguo, Vice General Manager of Beijing Shouxin Nokia Mobile Telecommunication Co., Ltd. presented ate the opening ceremony. The fair attracted 2,000 enterprises, 12,000 enterprise representatives, with 800 complementary intentions.
A. General State of the Fair
There were 4 exhibition halls, with the area of 12,000m2, 500 exhibit stands, and a meeting area of 400m2 for the participants. There were 318 exhibition companies, 33 from Tianjin, 237 from other places, 48 overseas ones, incl. 15 countries and regions, like mainland of China, Hong Kong, Taiwan, Korea, Japan, Singapore, the Netherlands, America, Malaysia, Germany, Britain, Finland, Sweden, Australia, Switzerland, etc. with the presence of 33 out of 38 national assigned whole mobile phone manufacturers, the first 10 whole mobile phone manufacturers of 2003 fair all participated the fair, the international mobile phone procurement network have become 1,768, the clicks of the website were up to 2 million, becoming so authentic network medium.
There were 42 buyers at the fair, from 10 provinces and cities, like Beijing, Liaoning, Shandong, Jiangsu, Shanghai, Zhejiang, Fujian, Guangdong, Guizhou, Tianjin, etc., incl. 9 OEM, ODM and EMS enterprises, among which, 31 buyers set up stands, with 91 stands, 200 kinds to be purchased. 33 of 38 national assigned whole mobile phone enterprises participated the fair, taking 86.8% of the enterprises, incl. Motorola, Nokia, Siemens, Bird, TCL, Samsung, SonyEricsson, Konka, DBtel, Sangfei, Amoi, Soutec, Panasonic, Haier, Kejian, Sanyo, etc. There were 800 procurement and technical stuffs from various companies.
There were 276 accessory enterprises at the fair, with 409 stands, among which, 228 are of the mainland of China enterprises, from Beijing, Shanghai, Shandong, Jiangsu, Hebei, Liaoning, Shandong, Henan, Fujian, Zhejiang, Hubei, Sichuan, Tianjin, and 48 from Korea, Japan, Taiwan, Hong Kong, Switzerland, etc.
During the 3-day fair, there were 12,000 participants. The committee arranged 42 buyers to talk with 1,000 complementary companies for 2,400 times, with 800 complementary intentions.
The fair had peak forum of mobile phone industry, seminar on mobile phone key technologies and procurement complementation information briefing of mobile phone industry, at which 26 distinguished guests made speeches on our country’s mobile phone manufacturing industry status and forward looking, the way for SMS enterprises to enter the procurement system, goods circulation of mobile phones, set up mobile phone supply chain, new product and technology of accessories, with 600 participants. The site coverage was made by30 medium institutes and 45 correspondents, like Xinhua News Agency, Zhongxinshe, Central People’s Broadcasting Station, Science and Technology Newspaper, Renmin Daily, Guangming Daily, Economic Daily, China Guide on High and New Industries, Shanghai Wenhui Newspaper, Southern Market, Tianjin Daily, Evening News, Daily News, Tianjin Youth Newspaper, North Net, Tianjin TV, Tianjin Radio, and Hong Kong Wenhui, Taiwan Electronic Newspaper, New Electron, etc.
B. Experiences
There were many participants of enterprises at the fair, with high satisfaction, who thought it was a success. Based on the summary, we have some experiences as follows:
1. Unified Ideas and Clear Target
Information industry has high scientific content, with fast development, penetration and leading power, as strategic and leading industry. The information industry of our city takes 1/4 of the scaled industry, taking first place of total profit and the rate of the country, as the No. 1 pillar industry. Mr. Zhang Lichang once said, we have to put more on advanced industries, forming up lots of fist products with bright perspectives, and economic pillars. For instance, to speed up information industry development, promote the national economy and social information, promote industrialization by information, and promote information by industrialization, taking the path of new industrialization. To carry out Mr. Zhang’s instruction, many meetings of the city leaders were held, deciding to have 2004 International Manufacturing (Mobile Phone) Complementary Procurement Fair (Tianjin, China), based on the success of 2003 International Manufacturing (Mobile Phone) Complementary Procurement Fair, to be organized by Tianjin Foreign Trade Commission, Tianjin Economics Commission, Information Office of Tianjin People’s Government and Administration Committee of TEDA. And, it pointed out that in later 5-10 years, the restructuring is still the key task of Tianjin economic work, with market as preconditions for the process. The roles of the international companies are very important. To get markets, Tianjin companies have to enter the procurement system of the international companies, to be optimized in technologies, costs and competitive abilities. For the complementary fair, the focus should not be only on Tianjin ones, but look to the west part, the whole country and world, to get best quality and lowest costs, leading the joint development of various local economies.
The 4 host units raised the guidance concept: set up complementary platform, lower goods circulation costs, and promote enterprise cooperation, based on the understanding of the general requirements of the government to make the fair well.
2. Full Support from All Walks of Life
From the preparatory stage, the fair was got full support from the State Information Industry Ministry and Commerce Ministry, with important opinions and suggestions. Lou Qinjian, vice minister, presented at the opening ceremony with high commendation. The Commerce Ministry took the international mobile phone procurement network as the trial one of the ministry. The fair got support from China Electronic Component Association, China Electronic Chamber of Commerce, Taiwan Motor Electron Industry Association, Taiwan Electronic Times, Hong Kong Industry General Association, Japan Electron and Information Industry Association, Korea Electronic Industry Invigorating Association, China Semi-conductor Sector Association, China Electronic Component Network, China LCD Information Network, China Chemical and Physical Power Association, Alibaba (China) Network Co., Ltd., Nikkei BP, Japan Trade Development Unit, Korea SMS Enterprise Invigorating Company China Office, Beijing Office of Korea Trade Investment Company, Hong Kong Trade Development Bureau, and New Electron Magazine, etc. who informed this fair via the internet for other members domestically or overseas. Tianjin Foreign Trade Commission, Tianjin Economics Commission, Information Office of Tianjin People’s Government and Administration Committee of TEDA had clear work division, with lots of man power, materials and finance, ensuring the success of the fair.
3. Order Form before the Fair
For the fair effect, the preparatory work was made in the principle of Order Form before the Fair, defining the main subject of the fair was mobile phone manufacturing, for the professional purpose of the fair. With the unified concept, the organization committee sent people to the south and north, visiting to the information ministry, many mobile phone manufacturers at North, East and South China, to get orders early. At the fair, 42 buyers intended to purchase 200 kinds of products, laying foundation for 800 complementary intentions.
4. Organize Carefully Complementary Enterprises
If buyers are the foundation of this fair, the complementary enterprises are the key for the fair success. In limited time, all of the orders for 200 kinds of products were sorted out and contacted widely the possible complementary enterprises, via on-line issuing, material delivery, visit to enterprises, etc., increasing the success of it. We got 308 applications of the complementary enterprises, and selected 276 for the exhibition.
5. Serve the Country on Tianjin
From the preparatory stage, our selection of buyers and complementary enterprises was not only on Tianjin enterprises, but to the whole country and world, from small to large, and from spot to the whole.
There were 31 buyers who set up 91 stands at the fair, 27 from Tianjin, taking 87% of the total ones, with 65 stands, taking 71% of the total. Among 276 complementary enterprises, 409 stands were set up, 198 of enterprise of other places, taking 72% of the total ones, with 331 stands, taking 81% of the total ones, 48 overseas enterprises, taking 17% of the total complementary enterprises, with 48 stands, taking 12% of the total of the complementary enterprises.
Among the buyers and complementary enterprises, there were not only 3-investment ones, but also state owned, private owned enterprises, and many of them were both buyers and complementary ones. The fair not only provided chances for complementation for all of the enterprises, but also wide selection chances for the buyers, helping them enter the procurement system.
6. Make All of Participants Matched
To make all of the participant enterprises have concrete achievement, we distributed the catalogues to the relevant enterprises, and made match enterprises for them. In addition to the participants, we also arranged the activities for the ones could not present at the fair. For the convenience discussions, we made special area for the buyers who did not buy stands. At the fair, the participant enterprises were matched completely. Some buyers made matching discussions with 200 enterprises in or outside the site.
7. On Effect and Services
Our mobile phone complementary fair was not the same with commodity trade fair. We did not hope to get huge income for the deals, but provide an information platform for government, buyers, complementary enterprises, meeting their demands, expand the production scope, create new cooperative items and reach the goal of mutual development.
8. Set up Electronic Complementary Purchase and Open On-Line Fair
In order to make full use of the region and space advantages of Internet, strengthen understanding and communication of buyers and suppliers, enhance the fair effect, we specially set up the electronic complementary purchase platform（www.eglobalpurchase.com）, providing free the on-line and practical discussion and business matching. On 10 July 2003, the “2003 International Manufacturing (mobile phone) On-line Complementation Fair” was held, breaking the traditional model, promoting the manufacturing enterprises to mix with the global electronic trade chain, increasing bidding efficiency of the manufacturing industry, helping the buyers and suppliers to find out business chances, and making our fair never finished.
All of the exhibition invitation adopted on-line application. The domestic and overseas buyers and suppliers made applications actively. Up to 25 May 2004, there are 5,311 enterprises of domestic and overseas mobile phone manufacturing industry are kept by our data bank. 1,720 mobile phone manufacturers have made applications, from mainland of China, Hong Kong, Taiwan, Japan, Korea, and among which, 710 were confirmed as on-line exhibit manufacturers, and 227 for off-line exhibition. 77 from other countries, 89 on-line purchase, 33 of 38 were national assigned whole mobile phone manufacturers, taking 86.8%, 713 kinds of products were issued on-line, 1,269 kinds of products were issued on-line by the complementary enterprises, and 421 items for demand/supply information. Up to now, there are 2.12 million person/times visits to our website, among which, 540,000 from abroad, the highest visits was 22, 696. The daily click times of our website created highest record of google websites. As the first professional gala for the domestic mobile phone industry, there were so many participants form mobile phone industry, with notable achievements.
9. Mobile Telecommunication Technology Used for this Fair.
We used the mobile telecommunication technologies for stand consultancy, enterprise consultancy, meeting notice, etc. And, the electronic tickets were used at the forums of the website, with commendation of the exhibit enterprises and participants.
C. Work Plans and Suggestion
1. The effect of the fair was unexpected, justifying the huge market of complementary procurement of mobile phone manufacturing industry. In the future, we will summarize experiences, implement the fair results, from small to large, making a brand fair. Recently, the organization committee is making investigation on the mobile phone manufacturers and complementary enterprises for fixing the time of the next year, and publicize it at all large activities of the city.
2. At the fair, the electronic complementary procurement platform and on-line exhibition played an important role, with its function, interaction, authenticity and practice. The implementation of the practical functions would make pioneer for on-line exhibition. In the future, we have to adopt English, Japanese, Korean, etc., to make international platform, as the platform for information exchanges of procurement complementation of international manufacturing industry, which will never be curtained.
3. Based on the success of this fair, we have started on the next work plan. We will organize some sector, special product complementary fairs on the enterprises with advantages, the special enterprises, or the ones via foreign medium companies. We are now contacting the relevant enterprises, and will make detailed arrangement after getting the feedback.
4. The fair has been made by the government for some trial of marketing operation. In long term, the fair should be of market operated one with governmental support, with the cooperation with the international famous exhibition companies, relevant associations, foreign chamber of commerce, etc. The organization committee should be enhanced with man power, for the contact with exhibit enterprises, achievement trace up and effective organization and implementation.
Organization Committee
2004 International Manufacturing (Mobile Phone)
Complementary Procurement Fair
May 2004
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